A Little Bit About Us

Part of a global affiliate marketing team, our mission is to drive traffic and generate leads for our clients. We’ve built a team of talented marketing and technology experts who thrive in our evolving industry and are driven to be the best in market.

Join us in transforming clicks into results.

Your Impact

Some projects come along once in a lifetime, and this is one of them. Built on over 20 years of history, this media site is entering a new era — and we’re looking for the key people who will make it an unforgettable success. Legacy will meet innovation. Tradition will elevate with bold ideas, fresh creativity, and what’s most important to us: an unstoppable ambition.

You will join a team of talented individuals across different disciplines, all driven by one mission: to take this media site to new heights.

Ready to leave your mark and help write the next chapter? Then, this is your adventure.

Your New Role

As Digital Marketing Lead, you’re an experienced and audience-obsessed leader focused on driving brand visibility and audience growth across non-search channels. You’re someone who isn’t just “on social”—you’re in it. You spot trends before they go viral, know what gets people talking, and are eager to build something big. Reporting into the Franchise Manager, you’ll manage a multidisciplinary marketing team focused on growing a loyal user base and increasing inbound traffic through engaging, platform-native content. You’ll be responsible for building scalable workflows to adapt editorial content across key social platforms, identifying and nurturing creator partnerships, and ensuring the brand remains culturally relevant and resonant. The role is a strategic leadership role requiring a sharp eye for creative talent, an instinct for what drives engagement, and a track record of growing digital brands across distributed channels.

What you’ll be working on

• Brand Growth & Awareness: Develop and execute a comprehensive marketing strategy to grow brand visibility, social presence, and awareness in target markets—particularly outside traditional SEO-led channels.
  

• Channel Diversification: Own the growth of referral traffic from key non-Google sources such as social platforms, influencer channels, video, newsletters, and community initiatives.
  

• Team Leadership: Manage and mentor a team of social media managers, video producers/editors, SEO Specialists, and community managers, providing clear direction, editorial vision, and performance targets.
  

• Process & Content Adaptation: Build systems that ensure site content is efficiently and effectively repurposed for high-impact use across multiple platforms like TikTok, Instagram, YouTube, X (Twitter), and other emerging platforms.
  

• Audience & Creator Strategy: Increase social media followings and engagement while identifying and working with brand ambassadors, creators, or influencers to create “sticky” content that drives loyalty and traffic.
  

• Cross-Functional Integration: Collaborate closely with Editorial, Creative, and Commercial leads to ensure marketing efforts align with branding, creative vision, content priorities and monetization goals.
  

• Performance Tracking: Define KPIs across each marketing channel and produce regular performance reports to assess reach, engagement, conversions, and channel ROI.
  

• Other duties as assigned in support of the Media Team.

A little bit about you and your qualifications:

• 5+ years of experience in brand marketing, digital growth, or audience development roles, ideally within media, entertainment, or affiliate environments.
• Bachelor’s degree in Marketing, Communications, Media, or related field.
• Proven ability to build and scale social-led growth strategies with measurable results in brand awareness, traffic, and engagement.
• Demonstrated leadership managing multidisciplinary creative and marketing teams.
• Strong understanding of digital content ecosystems, audience behavior on different platforms, and how to adapt messaging and content accordingly.
• Track record of recruiting and developing creative talent—including creators, influencers, and brand ambassadors.
• Excellent project management, analytical, and communication skills.
• Deep platform fluency (e.g., TikTok, Instagram, X, YouTube, Reddit, Discord, Twitch).
• Experience working with paid social campaigns and organic content amplification strategies is preferred.
• Familiarity with community-building tactics and creator economy trends is preferred.
• Background in digital entertainment industry or other high-engagement media sectors is preferred.
• Ability to work with data tools and social analytics platforms to make performance-informed decisions is preferred.

What’s in it for you:

💻 Top of the line equipment to thrive in your role

💖 Full medical benefits from day 1 for you and your family– including 100% employer-paid coverage for top-tier Health and Dental Benefits

🤑 Generous maternity leave top-up program

🏦 Group RRSP with employer contributions

🏝️ Start at 3 weeks annual vacation time, with extra vacation time accrued annually and more time off gifted at milestone workaversary

🍏 Enhanced flexible work hours, flexible sick days, and an annual fitness allowance

📍 Hybrid working model – join us in office three days a week!

🛫 Eligible employees can work internationally for up to four weeks per year

📚 An ever-changing industry and supportive environment to propel your growth

☕️ Enjoy our beautiful waterfront view with an in-office gym; office bar and café where you’ll find complimentary drinks and a stocked pantry; and whole lot more!

➕ And lots more reasons to love where you work and what you do!

More About Us

At resulta, challenges fuel our high-achievers to be the best in market. We thrive on embracing change, challenges and problem solving.

Within our supportive community of managers and coworkers, you’re encouraged to embrace your authentic self while working toward common goals as a cohesive team.

By prioritizing continuous learning and personal growth, we enable our people to realize their full potential and maintain a competitive edge.

Through our people-centric policies, we strive to help you strike a healthy balance between professional aspirations and personal well-being.

Beyond our desk, we’re dedicated to leaving a positive imprint, empowering you to make meaningful contributions both with the team and in your broader community.

DEI Statement

We’re devoted to creating a safe and inclusive work environment where we can all bring our authentic selves to work. We know we will be celebrated as an integral part of our team no matter our identity, experiences or backgrounds!

We strongly encourage candidates of all backgrounds and expressions to apply!

Accessibility Statement

We want to make sure our hiring process is accessible to everyone. If you need any accommodations or adjustments during the interview process or beyond, just let us know. We'll work with you to make the necessary accommodations.